IDEA

The brand in other latitudes is called "SURE" and is advertised under the concept DO:MORE. The taks for Mexico was to tropicalize the idea and the feeling to Mexican market, triggering the local insights and gaining relevance in an omnichannel campaign.

The strategy considered TVC and experiential marketing that enabled customers to generate content, not only for their own social media, but they also became the protagonists of the campaign featured in a digital and print media.