IDEA

In overpopulated cities, in the so called "concrete jungle", wouldn't it be nice to have a green and natural oasis to chill?

Lipton thought about it and created Sun Park®, a brand experience that brought an interesting pop-up green patch with ice-tea to enjoy. An ample array of digital tools and innovation made this spot a connection node for all.

A cool schedule generated moments that involved Ted Talk format masterclasses, DIY workshops, yoga and stretch lessons and of course, Lipton Ice-Tea.