IDEA

Mexico loves soccer & beer, reason why the most important beer brand in the country had to do something special for the Brazil World Cup. Every match has 11 players so the brand chose 11 Mexicans to take from Mexico to Brazil to root for their team. 5 influencers + 6 customers. One problem: they can't take a flight longer than 2 hrs and the clock is against them. More than 16 million impacts across media.