IDEA

First ever collaboration between two brands that had never shared a sponsorship, but for "Copa America 2015", they did. As in soccer, our passion has two half times. The first is to begin strong, with a good breakfast (Kelloggs). The second half is to push harder and enjoy the game (Pringles). An omnichannel campaign across media and across contintent that due to it's success, was repeated the following year with a new concept. The campaign had a complex media mix condensing TVC, digital & print media, brand promotion, brand activations, brand experience and in-game sponsorships.